Like this:

Find an interesting ad or other piece of visual rhetoric online that is EITHER an appeal to pathos or logos. Then respond to the following. 1) Where did you find it? What is it – an advertisement, a logo, a symbol, etc? Who (what company, person, team, etc) uses it and for what purpose? 2) Who is the target audience? Are you a member of that audience? 3) Discuss why you think it is an appeal to pathos or logos, and how it accomplishes this appeal. Be as specific as possible. Think about where you found it, what it looks like, and so on. Choosing something that appeals to you personally may be easier to write about! See if you can find a piece of visual rhetoric that reflects something about you and issues you’d like to explore on your blog.

Advertisement